London, Oct 29 : English rocker Gary Glitter, convicted for sexual offences, stands to make 100,000 pounds after advertising chiefs used one of his songs for an ad.

The ad, made for computer giant Hewlett Packard, used the pop paedophile's 1972 hit 'Do You Wanna Touch Me' to promote a new touch-screen model.

The song, which is featured in a major marketing campaign with TV adverts being screened all over America, is a 1982 cover version sung by US rocker Joan Jett.

But since it was originally written by 64-year-old Glitter, he gets to collect all the royalties, and if the ad sparks a surge in Internet downloads, he will end up earning a lot.

US campaigners are now demanding Hewlett Packard to remove the advert.

"It shows a distinct lack of sensitivity," the Sun quoted Child Abusewatch.net as saying.

HP's advertising company chose the song, although bosses at the computer firm would have approved the ad, and experts have said that it will earn Glitter about 100,000 pounds.

"Any song used in a major campaign costs tens of thousands. It's very lucrative for the artist," a source at the American Society of Composers added.

Hewlett Packard said it pulled the Internet ads as soon as it was told of the Glitter link.